Having discovered the advantages of á la carte VoIP pricing, I pondered how to extrapolate my experience for general discussion while avoiding the pitfalls of interpolation and abridgement.
The Reference Book of Rates, Price Indices, and Household Expenditures for Telephone Service published by the FCC’s Wireline Competition Bureau provides a rough estimate of wireline telephone expenses averaging $45 per month in 2007, based on market research by TNS Telecoms. This isn’t too far from my own experience with residential VoIP plans which have tended to average about $35 monthly, including additional fees and charges, which can be significant: on BroadVoice’s “Unlimited World” plan, for example, “Taxes & Surcharges” account for about 35% of the monthly total. Based on these data, I use an estimated $35-$45 for generic comparison of monthly residential phone bills, or an average average of $40. As I designed our current, á la carte plan, I surmised that after discounting business use, the residential remainder was unlikely to ever exceed $30 in a single month. As the plan took shape, however, I realized that intelligent planning could lower that even further; somewhere in the neighborhood of a $20 monthly average would certainly exemplify what custom VoIP plans can offer, and half the average isn’t a bad talking point.
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